Before we begin

Four things to keep in mind.

1. 01

   Not a design recommendation.

   I am many things, but a graphic designer is not one of them. This is about personality, possibility and brand tone.

2. 02

   I have not seen the houses properly.

   I have not seen each house properly, its strengths and its weaknesses, and I do not know the exact track Hector already has ahead. I will adapt and learn.

3. 03

   No budget, no numbers.

   I have no budget concept and no financial performance data to work from. Everything here is subject to costings, business planning and ROI.

4. 04

   A suite of ideas, not a hard plan.

   My brief felt like this: help Signet augment the rich character it already has, then bring ideas that give room to explore and remove the generic thinking that has crept in. Take it as a suite of ideas, not a plan I am stuck to.